Theaters

RockTops gives your guest a third hand, making ordering and eating in the theater as easy as two thumbs up.

From carrying multiple combo meals from the concession area to their seats, to balancing food on their laps, families are always faced with the difficult task of feeding everyone at the movies!

RockTops trays provides an easier and more convenient way to order and manage family combo meals. RockTops trays give your guests a better dining experience by acting as a mobile table top when placed in cup holders.

RockTops trays make for higher per caps, more transactions with a faster transaction rate, better food presentation, and increased guest satisfaction. Not to mention, your employees will be happy there is less mess to clean up!


RockTops provides a high-value solution to both the guest and the food service unit. RockTops makes it easy for guests to buy more food.

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rocktops-results

Stadium Results:
Avg. Per Cap: $3.63
Avg. Sale: $6.25
With RockTops: $15.80
Tray drives a 500% increase per transaction over Per Cap.


Business cases do not include selling an additional item to the extra hand.

results_hotdog_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.15 0.15 0.15
Cost Hot Dog (2) 1.16 1.16 1.16
Cup/Lid/Straw/Soda 0.55 0.41 0.21
Total Cost Combo $1.86 $1.72 $1.52
Selling Price $14.00 $13.50 $12.50
Gross Profit $12.14 $11.78 $10.98
Per Trans. Margin % 87% 87% 88%

results_pretzel_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.2 0.2 0.2
Cost Pretzel Cheese 0.603 0.603 0.603
Cup/Lid/Straw/Soda 0.547 0.411 0.207
Total Cost Combo $1.35 $1.21 $1.01
Selling Price $14.00 $13.50 $12.50
Gross Profit $12.65 $12.29 $11.49
Per Trans. Margin % 91% 91% 92%

results_pretzelhotdog_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.2 0.2 0.2
Cost Pretzel Hot Dog 1.14 1.14 1.14
Cup/Lid/Straw/Soda 0.547 0.411 0.207
Total Cost Combo $1.89 $1.75 $1.55
Selling Price $15.00 $14.50 $13.50
Gross Profit $13.12 $12.75 $11.96
Per Trans. Margin % 91% 91% 92%

results_nachos_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.13 0.13 0.13
Cost Nachos Cheese/Peppers 0.54 0.54 0.54
Cup/Lid/Straw/Soda 0.547 0.411 0.207
Total Cost Combo $1.21 $1.08 $0.87
Selling Price $10.50 $10.00 $9.75
Gross Profit $9.29 $8.92 $8.88
Per Trans. Margin % 88.5% 89% 91%

PDF


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