RockTops Innovator Anchors Next Startup in Albuquerque

by Jeannie Oliver

Albuquerque’s Randy Asselin is making a name for himself as an innovator, with simple products aimed to elicit “why didn’t I think of that” from aspiring entrepreneurs. Asselin’s next startup, RockTops Digital Media, aims to build a national platform that simplifies apps for both users and the brands seeking them.

Asselin’s new company has created a mobile device brand-viewer and analytics tool called Bubandu. He likens it to a PDF viewer for brands, citing the example of a company that has multiple brands for products such as detergent, soap and body wash. Bubandu allows users to download all the information available about those products by simply scanning the container with a smart phone. read more

RockTops Expanding Into Digital Media

By Dan Mayfield
Reporter- Albuquerque Business First

RockTops founder Randy Asselin is launching a new startup, RockTops Digital Media, which is aiming to build a national platform that simplifies the app space.

“People under 35 are not buying computers. They are only getting mobile devices,” Asselin said Friday. “And 93 percent of companies do not have an app. The majority would never build one, but they should have amazing functionality on a mobile device.” read more

RockTops CEO, Randy Asselin, on The Morning Brew

Randy Asselin discusses the development of RockTops, the relationship with Dippin’ Dots, and tips for those who want to launch a new product in today’s market!

A Disposable Food Tray is Changing the Economics of the Food Service Industry – Yahoo! Finance

New Food Tray and Packaging Technology Creates One-Handed Combos Targeting the On-The-Go Society and Smart Phone Users

ALBUQUERQUE, N.M., May 15, 2013 /PRNewswire/ — Concessionaires measure success based on per transaction revenue and profitability and now, with the introduction of RockTops food trays, consumers are able to carry and manage entire combo meals with one hand, thus increasing profits and generating additional revenue for the food service provider.  The trays also afford customers greater convenience, by freeing-up an extra hand for carrying more food, merchandise, or even a smart phone. read more

Dippin’ Dots® Signs Sales Agency Agreement with RockTops™; New Revenue Stream Created for Stadiums, Amusement Parks, Theaters

Dippin' Dots RockTopsAlbuquerque, N.M. – May 08, 2013 – RockTops™, a New Mexico-based company dedicated to changing the way the world snacks, announced today the signing of a sales agency agreement with Dippin’ Dots, a Kentucky-based company that invented the beaded ice cream concept, for the sale of its top-of-the-cup trays. Dippin’ Dots will represent RockTops’ entire line of proprietary food trays, which allow patrons at stadiums, amusement parks and movie theaters to easily carry and eat sodas, hotdogs and other snacks at the same time. read more

RockTops Gives Fans New Way to Enjoy Food at the Game

September 3, 2011 marks the start of the college football season. It also ushers in an innovation in the stadium concessions industry with the launch of RockTops. To be introduced at Notre Dame Stadium in South Bend, Ind. and The University of New Mexico’s University Stadium in Albuquerque, N.M., RockTops is a departure from traditional nacho trays and allows fans to easily manage their concession food while enjoying the game. read more