C-Stores

RockTops gives your guests a third hand to carry more in the store. The more people can carry, the more they will buy.

The average American spends roughly 600 hours per year in their automobile! That is a lot of eating events and opportunities to feed guests at your convenience store.

As convenient stores compete with QSRs for the day-part dollar, RockTops creates a Drive-thru equivalent. This helps guests to leverage the cup-holder in the car, converting it to a mobile table top. The more people can carry, the more they will buy.

RockTops trays make it easy to leverage the high percentage of fountain drink sales by adding food items on more transactions. This leads to higher per caps, more items per transaction, faster transaction times, and more guest satisfaction.


RockTops trays are excellent for carrying food items that will be consumed on-the-go!

← Download C-Store PDF

rocktops-results

Stadium Results:
Avg. Per Cap: $3.63
Avg. Sale: $6.25
With RockTops: $15.80
Tray drives a 500% increase per transaction over Per Cap.


Business cases do not include selling an additional item to the extra hand.

results_hotdog_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.15 0.15 0.15
Cost Hot Dog (2) 1.16 1.16 1.16
Cup/Lid/Straw/Soda 0.55 0.41 0.21
Total Cost Combo $1.86 $1.72 $1.52
Selling Price $14.00 $13.50 $12.50
Gross Profit $12.14 $11.78 $10.98
Per Trans. Margin % 87% 87% 88%

results_pretzel_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.2 0.2 0.2
Cost Pretzel Cheese 0.603 0.603 0.603
Cup/Lid/Straw/Soda 0.547 0.411 0.207
Total Cost Combo $1.35 $1.21 $1.01
Selling Price $14.00 $13.50 $12.50
Gross Profit $12.65 $12.29 $11.49
Per Trans. Margin % 91% 91% 92%

results_pretzelhotdog_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.2 0.2 0.2
Cost Pretzel Hot Dog 1.14 1.14 1.14
Cup/Lid/Straw/Soda 0.547 0.411 0.207
Total Cost Combo $1.89 $1.75 $1.55
Selling Price $15.00 $14.50 $13.50
Gross Profit $13.12 $12.75 $11.96
Per Trans. Margin % 91% 91% 92%

results_nachos_side
Drink Size 32oz 24oz 12oz
RockTop Tray 0.13 0.13 0.13
Cost Nachos Cheese/Peppers 0.54 0.54 0.54
Cup/Lid/Straw/Soda 0.547 0.411 0.207
Total Cost Combo $1.21 $1.08 $0.87
Selling Price $10.50 $10.00 $9.75
Gross Profit $9.29 $8.92 $8.88
Per Trans. Margin % 88.5% 89% 91%

PDF


← Download the Stadium Results in a PDF